SEO or search engine optimization is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings.
Google, one of the industry leaders, changes their rules for what they consider good SEO on a weekly if not daily basis. It takes a well educated Webmaster who stays current on SEO insider news to properly index your site. Most individuals don't have time to make reading SEO
